пятница, 15 февраля 2013 г.

History of Hyundai


"Hyundai Motor Company» (Hyundai Motor Company) - South Korean company specializing in the production of passenger cars. The headquarters is located in Seoul. Hyundai loosely translated means "new age", "modernity." The creators of Hyundai Motor Company took more than 30 tons and years to conquer this "new time" and be in the forefront of the global automotive industry. It was a long process of becoming, which was attended by thousands of specialists. It was only thanks to their relentless hard work, professionalism, persistence and continuous learning Hyundai has achieved well-deserved success of famous giants of the world automotive industry. Company celebrates birthday on December 29, because on that day in 1967 in Seoul was opened main office (headquarters), which is there to this day. Six months after the official opening of the first company was started firepower of 20,000 cars a year. Technology for the production of passenger cars and light trucks young company turned to concern Ford. For the record time from the conveyor descended thousands of licensed Ford Cortina MK I (Ford Cortina MK I). Working together with Ford continued until the early eighties, while the leaders of the company have not taken the decision to start working on your own car. And in August 1973, Hyundai Motor announced the beginning of production on the first passenger model, and the parallel construction of a new plant (Ulsan). Two years of hard work with the design of Giorgio Giugiaro and application of hi-tech from Japan and the UK, two years, covered with some hope of success, passed quickly, and the brainchild of Hyundai Motor, subcompact Hyundai Pony, was first brought before the admiring gaze of ardent fans and avid critics at the 55th Turin Motor Show. "The Korean economic miracle" - as the press dubbed the car with elegant design and modern construction - broke all records expected in the domestic Korean market, and Hyundai has gained popularity, which for more than two decades, allowed her to take the first place among the leading Korean automakers. Encouraged by the success, Hyundai Motor Company began exporting Pony, first in Ecuador, then to the Middle East, South America and Africa. And already in 1976, the brand Hyundai appeared on quite a demanding European market. Following the Pony, a model Granada in 1978, and then Axel in 1985, which became a bestseller in Canada. And in January 1986, the company was ready to conquer the most difficult and most demanding North American market. And it succeeded, as the beginning of the next decade, the total exports of the company in the U.S. over 1 million units - a limit that every automaker can achieve. 1988 marked the beginning of the production model Sonata, the first Hyundai «from the beginning to the end", except for licensed motor Mitsubishi. Three times the breath of modernity affected car (1993, 1998 and 2005.), Each time improving its performance. A 1989 can be considered the first year of independence, as in that year was first created 1.5 - liter engine Hyundai, called Alpha. Two years later came the engine Beta, and then Gamma, Delta ... In the early nineties, the world saw the first concept car HCD-I, which has allowed Hyundai to look to the future and establish a tradition of creating concept vehicles. Over the next decade the production line went Hyundai models such as Accent, XG, Elantra, Coupe, Atoz, Centennial and Trajet, and the first show of the SUV Santa Fe was held in January 1999 at the Detroit Auto Show. The new millennium has expanded the horizons of Hyundai Motor Company, focusing on strengthening its global presence. In July 2001, one of the largest foreign Hyundai plant in Chennai, India, started production of the new model Sonata, and the factory in Turkey NMS mastered the production of H-1 van. In addition, Hyundai Motor Company signed a formal partnership agreement and become the exclusive automotive sponsor of UEFA EURO 2000 TM, 2002 FIFA World CUP TM and UEFA EURO 2004TM. This year, Hyundai Motor Company has become an official sponsor of the FIFA World Cup in Germany. The sponsorship package includes all activities carried out by FIFA, in particular women's World Cup, the Confederations Cup and the World Cup among children and youth teams. More than three decades since its inception Hyundai Motor Company has won a leading position in the Korean automotive industry through continuous technological improvement and development of their own models. Hyundai continues to grow in the global market, investing the money in a car factory in North America, India, China, opening offices in Japan and Europe. With these new features, and with the support of the family car Hyundai, the company manufactures and markets reliable machines that meet the needs and tastes of customers around the world.

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