пятница, 15 февраля 2013 г.

History of Toyota


The base Toyota group traditionally referred to 1933, when the company Toyoda Automatic Loom Works, before producing products made of cloth, not cars, a department car. It was headed by the eldest of the sons of the owner of the company Sakichi Toyoda (Sakichi Toyoda) Kiichiro Toyoda (Kiichiro Toyoda), to whom, and must now known brand Toyota its fame. To run the original car manufacturing were the revenues received from the sale of a patent for the British firm looms Platt Brothers. In 1935, it developed the earliest car, so called model A1 (hereinafter AA) and truck Model G1, and the following year, the AA model was put on the conveyor. That same year, the first cars went for export - 4 trucks drove north China. And next year the department has grown into an independent automotive concern Toyota Motor Co., Ltd. This is a brief history of Toyota group before the war. In 1947, after the war, the company launched its new product series - Toyota Model SA, and 3 years later, during the deepest global depression, the firm took the first and last protest employees. The outcome of this protest was changing the internal regulations of the company, department sales now represent an independent company - Toyota Motor Sales Co., Ltd. Despite this, after the Second World War, when the Japanese automobile industry, as well as others, are unprofitable, the company Toyota managed to come out of financial difficulties with minimal losses. In mid-century Taichi It (Taiichi Ohno) invented an exclusive production process control technology ("Kamban") avoids a variety of losses - material, time, technical. Technology was implemented in 1962 in all areas of the company's Toyota, confirming its efficacy and leading a group of Toyota to world fame. In 1952, the founder of the group died - Kiichiro Toyoda. By the time the company has already received its heyday. During these years been active in branded company projects, analyze the market, supplemented by new models - created road vehicle Land Cruiser, Crown, very popular so far, and in the U.S. states of concern arose Toyota Motor Sales, U. S. A., carrying supplies Toyota models for local populations. It is worth noting that the original supply of Toyota cars in America ended sad way, however, analyzing the causes of Toyota managed to fix it. In 1961 he designed the car Toyota Publica - small resource-saving car, instantly won acclaim. In 1962 the company launched a million copies. In the 60 years of the Japanese economy started to grow, resulting in growing and marketing. The company had a representative office in the foreign markets - in the West, East, and Africa. Pulled and the American market - the car Corona, delivery of which is in the United States since 1965 and immediately gained popularity, becoming the most popular export models of Toyota. In 1966, the company will make its iconic car - Corolla, the world whose popularity is not lost so far, and, in addition, will sign beneficial cooperation with Japanese company Hino, is also a manufacturer of cars. Next, Toyota will continue to collaborate with Daihatsu in 1967. 70 years entered the history of the creation of additional businesses and continuous invention of new technological processes, the introduction of budgetary model features originally intended solely for the exclusive models. Launched a series of new cars Celica (1970), Sprinter, Carina, Tercel (1978), Mark II. Tercel was first front-wheel drive, among other Japanese brands. By 1972, the company produced 10 million copies of Toyota. After going through financial difficulties and depression in energy, saving on raw materials as a result of the Government's view of environmentally friendly production, has created an effective system of emissions, improving the indoor climate in the company, has launched a new phase of development. In 1982, the merging of two companies Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. the same group Toyota Motor Corporation. That same year, started production of the car Camry. Now no one there was no doubt that Toyota is a powerful player in the automotive market, taking bronze in the production of automobiles in the world. In 1983, Toyota began cooperation with General Motors, and in 1984, together they begin to produce cars at their U.S. plant. While over the initial stage of construction, a special forum for testing vehicles Shibetsu ended by 1988. In addition, in 1986, was produced 50 cars under the brand Toyota. Developed other cars: Corolla II, 4Runner and Corsa. The main novelty of the 80s is the emergence of the sub-brand Lexus, Toyota released by and intended for the premium segment. Before his appearance Japanese cars were considered the most affordable, small, resource-saving and budget models, Lexus has made the invention in such a correction to the vehicle. In 1989, that the very next year after the creation of the brand Lexus, were designed and put into production, and soon on the implementation, the following vehicles: Lexus LS400 and Lexus ES250. 1990 went down in history grounds corporate design department - Tokyo Design Center. In the same year the Soviet Union for the first time appears a service center. Toyota continues to gain global market, creating new offices around the world and improving the work of the existing ones. Among other things, the company continues to research and development of a technical nature, to create new representations Toyota System Research Inc. (Together with Fujitsu Ltd., In 1990), Toyota Soft Engineering Inc. (With Nihon Unisys, Ltd., In 1991), Toyota System International Inc. (Together with IBM Japan Ltd. And Toshiba Corp., 1991) and others. In 1992 he released Toyota Guiding Principles - the basis of the Group, the internal representation of the company policy. In addition, published by the Earth Charter (The Earth Charter) - Development of environmentally friendly production cars. The concept of sustainability was important for Toyota; used various measures to improve the environment, and in 1997 was marked by the release of the car with a hybrid engine Prius Toyota Hybrid System. In the future, hybrid engines also fell on cars and RAV4 Coaster. 90 years are also characterized by the release of the 70 millionth copy in 1991, and after 5 years is 90 millionth. In 1992 he was created Toyota Training Center in Vladivostok, signed an agreement with Audi and Volkswagen, and in 1995, there is a division between the products in parts Toyota, Hino and Daihatsu, and the development of innovative business solutions and the production of the new engine generation with the changing phases Valve Timing (VVT-i). The next year a Moscow Toyota Training Center and released four-cylinder petrol engine with direct fuel injection (D-4). A year later, the car developed Raum, and in 1998, Avensis, and modernization of the popular car-road Land Cruiser 100. That same year, Toyota began to own a controlling stake in Daihatsu. 100 millionth copy of Toyota off the assembly line in 1999. 2000 remembered by the growing popularity of car Prius, selling over 50,000 copies in its various markets and modernization RAV4. 2001 was marked by the implementation of the five millionth Camry instance in the U.S. market. Last summer, the Russian representative office created "Toyota Motor", and in the winter of the same year of the Prius reached 80,000 copies. Toyota today - the main auto manufacturers around the world. In addition, it has a leading position in the Japanese automotive market, producing more than 5.5 million cars per year, based on the time it is about 1 car for 6 seconds. Toyota Group comprises several companies involved in different activities. In 2002, Toyota became a party to Formula 1 racing event, which was for her new achievement.

Комментариев нет:

Отправить комментарий